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Surveys Don't Have to be Dull ... Do They?
By: CM Arnold
 Some people believe boring surveys (Read: all surveys) should be banned. However, not all surveys need to be boring and unengaging.
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Postponing Questions: The Give & Take of Writing Surveys
By: Sherrie Mersdorf
Rarely is just one person writing survey questions, often there's a design by committee approach. But what do you do with questions that just don't make the cut?
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Getting the Most Out of Your Survey
By: Greg Timpany
 To maximize the value of survey research, we have to be confident the questions we choose are both efficient and effective.
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Psychographic Marketing is Serious Business
By: CM Arnold
Often when we hear about market research, we hear about demographic studies; however, marketers depend on much more than just knowing consumers' ages or annual salaries. Consumers' personalities, or their psychographic makeup, play a large role in their buying habits.
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Keeping Survey Projects on Course
By: Greg Timpany
 There isn't a researcher currently in the business who hasn't had to face scope creep and question creep. It's bound to happen when multiple parties are involved, but there are a few trade secrets to help stay on track.
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A lot of time is spent praising the Net Promoter Score (NPS) as the end all, be all of customer satisfaction measurement. NPS is a great approach to measuring customer loyalty, but it isn't a one-size-fits all measurement method.
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 Everyday someone is trying to influence a behavior. As survey researchers, we try to convince others to give up their time. Incentives are one of the big sticks in the arsenal of driving response.
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