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What Santa Can Teach Us About Customer Retention
By: Sherrie Mersdorf |
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How does Santa keep customers? Customer Research. As evidence in the movie Polar Express, Santa keeps track of the behaviors of his believers.
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What the Future Will Bring?
By: Greg Timpany |
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At the end of the year, we often find ourselves reviewing the prior year then looking forward to predict the future. What will 2011 hold for surveys, feedback management, and market research?
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Is Marketing Research Dead?
By: Greg Timpany |
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Market research is not dead. Rather, it is evolving. Data collection methods and more sophisticated analytical techniques have added to the evolution of the industry.
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Survey Length Impacts Respondent Engagement
By: Greg Timpany |
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Market researchers are well aware of the need to promote respondent engagement through better survey design. Survey length is a significant predictor of a respondent's level of engagement.
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Optimizing the user experience for surveys is essential, especially if the survey participant is not incentivized. Make sure that you keep it simple, use their language, and use a readable font.
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Measuring Happiness
By: Greg Timpany |
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What determines happiness? A recent survey attempts to determine the various attributes that make up of happiness.
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Even HR Lacks Confidence in Employee Appraisal Process
By: CM Arnold
When managers do give feedback to their employees, it doesn't translate into improved performance either for the employee or the company as a whole. A new survey found even HR departments lack confidence in their performance management systems.
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