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May Web Surveys 101
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Are Customers Singing Bye Bye Bye?
By: Sherrie Mersdorf
Are Customers Singing Bye Bye Bye? It's not a secret customers don't repurchase because of poor customer service. Hiring the right people and empowering them is only half the battle in getting a customer to sing "I'm ready to buy, Buy, BUY! instead of Bye, Bye, Bye!
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Unclog the Pipes: Increase Survey Relevance
By: Alan Gregory
Unclog the Pipes: Increase Survey Relevance The accuracy and validity of survey data is dramatically increased when you customize the survey to each respondent. With the range of logic options available to survey authors, it's simple to take this step in improving your data.
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Crowdsourcing: Make the Crowd Work for You
By: Darshan Desai
Crowdsourcing: Make the Crowd Work for You Conceptually, the idea of using crowd's insights sounds great. However, implementing crowdsourcing for business and market research, does not always work smoothly.
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Measuring Satisfaction Across Multiple Touchpoints
By: Alan Gregory
Measuring Satisfaction Across Multiple Touchpoints It is imperative to obtain feedback on the total customer experience, even if it includes a 3rd party. This is a true story of how USAA successfully measures the total customer experience.
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5 Reasons Customer Satisfaction Surveys Stink
By: Joanne Simonis
5 Reasons Customer Satisfaction Surveys Stink The sad truth is many satisfaction surveys are a waste of time. Make sure you flush these five main culprits out of the shadows on your quest for happy customers and business growth.
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Customer Service Can Make or Break a (Small) Business
By: CM Arnold
Customer Service Can Make or Break a (Small) Business Every year, MSN Money puts out a list of best and worst customer service companies. Even those not on the list could be impacted (positively and negatively) by customer services based simply on how customers feel.
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Avoid Creating Structural Missing Data
By: Alan Gregory
Avoid Creating Structural Missing Data The way we write survey questions and structure logic can lead directly to missing data. Make sure you don't miss critical opinions by thinking about how you want to use the data and match your question flow accordingly.
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Benchmarking for Fun and Fortune
By: Alan Gregory
Benchmarking for Fun and Fortune Benchmarking allows you to gain insight into trends and performance in the market. Often, these studies track customer satisfaction, reasons for defection, new customer profiles, etc.
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Washington Business Journal Recognizes Cvent as One of the Best Places to Work
Cvent has been named one of the 50 "Best Places to Work in Greater Washington" by the Washington Business Journal for the third consecutive year. The list honors companies that go above and beyond to foster an enjoyable and meaningful work environment for employees. The Washington Business Journal will announce the rankings of the winners at an awards ceremony on June 2, 2011 at the Ritz Tyson's Corner.
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