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Are Your Questions Ruining Your Survey's Results?
By: Rachel Foster

Questions Ruining Your Survey's ResultsCreating a survey short enough to engage respondents, yet detailed enough to provide the feedback you need is no simple task. But sometimes we try to take shortcuts that end up ruining our results.
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The Road Before Us
By: Greg Timpany

The Road Before Us The push toward innovations in digital and internet worlds is expected to continue influencing the types of data we collect and the methods used. The future of marketing research will be driven by the dual need for creativity and technical capability.
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Five Tips for Good Customer Service
By: Cynthia Spitalny

How people and companies define good customer service can differ. As a result, companies may think their business model achieves great customer service, but the actual customers have differing beliefs.
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Questions that Must be Answered
By: Greg Timpany

Questions that Must be Answered We're tasked with creating an overall picture of who the customers are, what they think, and why they behave in the ways they do. This process requires a multitude of ongoing and ad-hoc research projects across all marketing touchpoints.
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How to Prevent Survey Response Bias
By: Rachel Foster

Avoiding survey bias is key to getting the knowledge you need to make changes in your business model and better meet your customers' needs. However, many survey creators write questions that don't allow respondents to express how they feel.
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Too Many Workplace Distractions
By: CM Arnold

Too Many Workplace Distractions American employees have a lot to contend with in the workplace, not the least of which is a plethora of distractions, according to a survey by Workplace Options. 53% of respondents said distractions in the workplace affect their productivity.
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What is the Ideal Length for Your Online Survey?
By: Rachel Foster

 Ideal Length for Your Online SurveyLong surveys cause respondents to rush through your survey, abandon the form or, even worse, opt out of your list all together. When writing your next survey keep these three tips in mind.
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