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| Trial our feedback management solution for 30 days and Improve your web survey management Sign Up | Receive a $50 Visa Award Card when you view a product demonstration! Learn More
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Are Your Questions Ruining Your Survey's Results? By: Rachel Foster Creating a survey short enough to engage respondents, yet detailed enough to provide the feedback you need is no simple task. But sometimes we try to take shortcuts that end up ruining our results. Read More |
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The push toward innovations in digital and internet worlds is expected to continue influencing the types of data we collect and the methods used. The future of marketing research will be driven by the dual need for creativity and technical capability. Read More |
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How people and companies define good customer service can differ. As a result, companies may think their business model achieves great customer service, but the actual customers have differing beliefs. Read More |
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We're tasked with creating an overall picture of who the customers are, what they think, and why they behave in the ways they do. This process requires a multitude of ongoing and ad-hoc research projects across all marketing touchpoints. Read More |
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How to Prevent Survey Response Bias By: Rachel Foster Avoiding survey bias is key to getting the knowledge you need to make changes in your business model and better meet your customers' needs. However, many survey creators write questions that don't allow respondents to express how they feel. Read More |
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Too Many Workplace Distractions By: CM Arnold American employees have a lot to contend with in the workplace, not the least of which is a plethora of distractions, according to a survey by Workplace Options. 53% of respondents said distractions in the workplace affect their productivity. Read More |
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What is the Ideal Length for Your Online Survey? By: Rachel FosterLong surveys cause respondents to rush through your survey, abandon the form or, even worse, opt out of your list all together. When writing your next survey keep these three tips in mind. Read More |
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