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How to Effectively Listen to Customers
By: Sherrie Mersdorf |
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The answer to this question has changed, morphed and evolved over time. Let's look at five customer feedback techniques that help organizations effectively listen to the voice of the customer.
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Advantages and Disadvantages of Online Surveys
By: Tyson Gingery |
Due to ever-increasing technological advances, it has become possible for do-it-yourself researchers to design, conduct and analyze their own surveys for literally a fraction of the cost and time it would have taken in the past.
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Thoughts on Customer Loyalty & Monopolies
By: Greg Timpany |
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Do monopolies deserve our loyalty? Do we have a choice? We can be thankful for one legacy of the monopoly system: survey based measures of customer satisfaction.
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Customer-Centric is NOT Just a Marketing Campaign
By: Sherrie Mersdorf |
To change the way an organization approaches customers and customer experience management, there needs to be a fundamental shift within the organization - from the top executives to the most entry level employee.
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The Impact of Loyalty Programs on Email Success
By: Greg Timpany |
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Emails to loyal customers see higher levels of engagement. Campaigns inviting prospects to join the loyalty program also tend to outperform bulk promotional emails.
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Essential Components of A Survey Introduction
By: Tyson Gingery |
How are you going to convince respondents to complete the survey? Having a solid introduction to the survey is one of the many ways to increase response rates.
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How Good is Your Company Training?
By: Cynthia Spitalny |
Many HR departments arrange personnel training but don't often survey employees post training to evaluate it's effectiveness. Here are a few tips to create a survey to measure the training's success.
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3 Things To Remember for Reporting Data Collection Results
By: Cynthia Spitalny |
Every company is different when it comes to what data senior management wants to see and deems "important". These three tips help deliver the data and the findings in the most consumable way.
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