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Gamification of Research & Feedback: Myth or Possibility?
By: Darshan Desai |
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Many proponents claim Gamification has a potential to revolutionize many aspects of business life including research and feedback systems, others are skeptical and criticize this trend.
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Does your Customer Need to Shout and Let It All Out?
By: Sherrie Mersdorf |
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True life story of a customer experience failure. Of course the customer isn't always right, but customer support needs to have the tools to be able to come to a reasonable solution. This post outlines three tips to avoid the same mistakes.
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Can Market Research Provide a Clear Answer?
By: Alan Gregory |
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The "clear answer" desired by executives is often elusive, at best a moving target. Does this mean research is bad or could it be that the market is truly divided in its opinions?
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The Path to Meaningful Customer Insights
By: Cynthia Spitalny |
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Market research is a powerful tool for shaping a product or understanding the market. Depending on how in-depth your research is, these methods will help collect meaningful customer insights.
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Market Researcher Turned Silo Bulldozing Operator
By: Alan Gregory |
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Silos can prevent strategic and tactical information from reaching the right hands. Typically this occurs in larger organizations where functional departments can become impenetrable. Be not afraid to go forth and spread insights.
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Presentation is Everything, Even with Market Research
By: CM Arnold |
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Market research results are in, you send them to your clients, and no one seems to care. Not everyone loves numbers like we do, and we need to deliver the results in a compelling manner. Using a variety of methods to disseminate insights to helps keep the findings interesting.
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Quality vs. Speed in Research
By: Alan Gregory |
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There is a heated debate around speed vs quality. Internal and external clients need to be educated on data quality, data limits and the costs associated with making decisions based upon faulty assumptions and poor research methods.
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