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5 Steps for Including Social Media in your Research Strategy
By: Sherrie Mersdorf |
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Everyday, clients tweet, share and like surveys. As long as you're choosing to use social media strategically, it's a great way to collect feedback. Here are five secrets for effectively using social media in your feedback strategy.
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Voices in the Chorus: Voice of the Customer Research
By: Alan Gregory |
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Firms with an established VOC program see increases in revenue from improvements in customer loyalty and satisfaction. Just as a chorus has many voices which need to act in sync, so to does a functional VOC program.
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Don't Hype Market Research
By: CM Arnold |
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Market research serves companies well. It tells them what products consumers want to buy and for what services they are willing to pay. Its value notwithstanding, sometimes marketers can put too much stock in market research.
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Identify Gaps in Satisfaction & Importance
By: Alan Gregory |
If we are trying to identify potential gaps, such as those that may exist between an 'ideal state' and an 'actual state' or between satisfaction and importance, then portraying these constructs next to each simplifies the task for the respondent.
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Am I Supersmart or Just Social Groupthink!?
By: Darshan Desai |
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The phenomenon of groupthink is not new. Designing a sound and efficient feedback system is crucial for recognizing and efficiently handling groupthink in feedback and research programs.
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5 Common Mistakes New Entrepreneurs Can Avoid
By: Joanne Simonis |
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When you're starting a new business, market research is a necessary component for success. Before you jump in, here's a quick five-pack on the common pitfalls entrepreneurs make, and how to avoid them.
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Survey Invitations and Reminders
By: Alan Gregory |
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With the average number of email a person receives daily on the rise, is it any wonder why prospective participants don't respond to the initial survey invitation? Reminders could boost your survey response rates as much as 87%.
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