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What's your Feedback State of the Union?
By: Sherrie Mersdorf |  | When was the last time you participated in a review of your feedback programs, policies and goals? If you can't remember, it's probably time for a Feedback State of the Union.
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Measuring What's Really Important
By: Greg Timpany |  | If there is a universal truth in marketing, it might be that satisfied customers are more likely to re-purchase from us. But "satisfaction" is a multi-dimensional construct with several underlying components.
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Market Research Trends to Watch for in 2011
By: Cynthia Spitalny | With marketing getting smarter about how, where and with what they target their audience, it should follow that market research will evolve to reflect and parallel the changes that are occurring in marketing.
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Likert Scales in Global Research: One Size Does Not Fill All
By: Greg Timpany |  | With the barriers to reaching international audiences lowering due to increased internet penetration, the one size fits all approach to survey development is in question.
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Dissatisfaction May Explain Why Employees Quit
By: CM Arnold |  | With so many people still struggling to find work, the idea of quitting a job without having another one lined up seems unfathomable. However, according to a recent study, dissatisfied employees are doing just that.
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3 Stories to Win Over the Feedback Skeptic at your Org
By: Sherrie Mersdorf |  | There are many people who think they already know all the answers. This is a dangerous, often we're making those statements based on outdated, stale data—or, even worse! Convert those skeptics with real facts.
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Lessons Learned from Life at the Los Angeles Times
By: Greg Timpany |  | Psychographics is about understanding the attitudes influencing behaviors. We need to combine transactional data (the what) with attitude and interest data (the why).
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